visit hull & east yorkshire

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Visit Hull & East Yorkshire (VHEY) is the Yorkshire sub-region’s Destination Management Organisation (DMO).

Visit Hull & East Yorkshire commissioned Carrier Direct Marketing and Customer Maze to research the effectiveness of the Bridlington Guide and the Visit Hull and East Yorkshire Guide. The main aim was to identify whether people who had requested the holiday guides had then gone on to book a holiday as a result. It also aimed to identify which media titles were most effective in reaching those visitors that ultimately booked a holiday in the area.

We found the conversion research invaluable for our Bridlington guide and Visit Hull and East Yorkshire Guide , the service and communication from Carrier Direct was first class as always.
 
Carol Heyhurst
Visit Hull & East Yorkshire

 

 

 

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