Delivered by Ian Parkington

Ian presented a workshop on Carter Communication’s new range of marketing and destination management services. Delegates discovered how Carter Communication can provide useful tools for the destination manager, helping to reduce workloads, meet deadlines and providing that much needed back-up when the going gets tough.

Ian has a wealth of experience in tourism marketing, both as a tourism officer and working in the private sector as a consultant and business development manager.

His destination management career encompasses successful senior tourism manager roles in Swanage, North Wales and North Devon. In 1992 he became Deputy Director and Head of Marketing at Northumbria Tourist Board and, over a seven year period, helped to lead the region into a period of unprecedented tourism growth, building a marketing reputation based on the application of market segmentation techniques.

In 2000 Ian moved across to the private sector and undertook consultancy and business development roles with Carrier Direct Marketing and then Hunter Johnstone Marketing, helping both companies to establish themselves as market leaders in specific tourism support services.

In 2008 Ian rejoined Carrier Direct Marketing as part of the Carter Communication team, working with tourism clients in both the destination and operator sectors, using his tourism marketing expertise and experience to help clients create clear and innovative strategies and business plans.

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Delivered by Izabella Jagiello

Providing an excellent insight into the science of understanding your customers, markets and economies. The presentation focused on integrating Mosaic UK (the premier demographic classification in the UK) into customer analysis, area analysis and marketing.

This workshop helped our delegates answer three major questions:
1. Who are your customers?
2. Where are your customers?
3. How can we get more of them?

Izabella graduated from Durham University in 2004 and joined Experian as a Business Development Executive and then progressed to a Business Development Manager. She is now a Senior Business Development Manager within Experian Business Strategies.

Over the last 4 years at Experian, Izabella has worked with many highly established and successful companies in addition to SME’s, both across the public and private sector including finance, agency, leisure & tourism and education.

Izabella’s expertise includes account management, project management and consultancy. Using this blend of skills she ensures her clients receive the best data solutions and service available, helping them to understand more about their existing customers, prospects, sites and marketing.

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Delivered by James Briggs

James offered expert tips on e-mail marketing, providing delegates with in-depth strategies to maximise response to their campaigns. Encompassing valuable advice on successful design, composing ‘response eliciting’ copy, segmentation and analysing the results of their campaigns.

James has worked in the web design industry for almost ten years, working with some of the best established and most successful web design and search engine optimisation (SEO) companies in the UK.

James has planned, designed and developed countless websites. He has managed over fifty web designers and has helped hundreds of clients to get the very best from their e-marketing.
He is an accomplished project manager, with an unusual blend of knowledge, skill and experience in developing e-marketing strategies that truly deliver results.

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Delivered by Constandina Milios

Constandina presented a workshop on how to develop your brand through Social Media. Sharing experiences and examples from past and present Enjoy England campaigns, on how to more effectively engage with your consumers.

Constandina has 11 years international marketing experience, 9 of which have been gained in e-commerce within the tourism industry, working for a luxury hotel group, developing the brand and increasing online revenue across Europe, America and Australia.

Additionally Constandina has worked as a digital consultant in other industries helping companies increase their online share.

Constandina now heads up the digital team at Enjoy England, promoting England as a holiday destination to the domestic and overseas markets.

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Delivered by Gary Lowthian

Gary demonstrated that both in times of economic hardship and when trying to expand your business, research can be the foundation for future success. Highlighting the reasons for carrying out research, along with the 10 main options a company has, he gave valuable advice on what would work for your business and how it can impact on profitability.

Gary is a Director of Strategic Tourism Ltd, Customer Maze Ltd and ClickTrain Ltd. STL is a business consultancy specialising in the hospitality sector, CML is a research and mystery shopping agency and CTL is an online video training company.

Through his work in these organisations, Gary has helped hundreds of businesses to become more productive and profitable through working closely with the owners or managers of businesses to help set and achieve their goals.

Gary has an MA in Tourism and Leisure Management, a PG Diploma in Direct Marketing and the CIM eMarketing award. In addition, he is a qualified ETP assessor and an accredited Best Practice Forum Business Coach. Time was served at Scottish & Newcastle PLC, VisitScotland, Cumbria Tourism and Yorkshire Tourist Board, before he decided to set up on his own and work directly with the private sector.

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