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market segmentation

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Proven Marketing Stategies with a fresh approachIan Parkington has many years experience of destination market segmentation and business planning and has worked throughout the country, bringing together varied stakeholders to create destination marketing plans based on segmentation analysis.

This process enables organisations to develop cohesive marketing plans that have been created with partners, that are successfully targeted and lever maximum marketing impact from limited budgets.

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 Client Testimonials

Testimonial from Cumbria Tourism Cumbria Tourism commissioned Carrier Direct Marketing and Customer Maze to undertake conversion research on our leading printed guide. The work was done professionally and with little or no hassle to us the client and the results have proved to be hugely valuable, providing guidance and direction for future activity.
 
Alex McCoskrie
Cumbria Tourism

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